Message from Beds R Us Support Office

Dear Future Members,

We are excited to introduce the Beds R Us exclusive membership opportunity. The group has experienced amazing growth in the past few years, with new stores opening in Ballarat, Portland, Sydney and Brisbane along with record mattress sales in 2020.

Beds R Us is now looking for more members to join the network across Australia, natural leaders who can take charge and add their own personal flair to the business.

What do the coming months and years hold?

We are launching several initiatives to support growth, including;

• Innovating the retail experience such as the introduction of smaller retail formats to offer inner-city presence.
• Improved supply and product quality. Contributing to the product design and development of Australia’s largest mattress manufacturer, Sleepyhead/SleepMaker.
• Digital marketing investments—increased online exposure with a reinvigorated content strategy and message.

With more than 90 sites in Australia, the Beds R Us brand is the largest independent bedding furniture retailer in Australasia. Our leadership has over 30 years of industry experience and our support network provides friendly, professional and expert advice.

We look forward to learning about your business experience and demonstrating the unique benefits of joining our network.

Sincerely,

Kevin Hill

Group Retail Manager, Beds R Us

Our Licensees

(You)

At Beds R Us, we are committed to maintaining flexibility across our licensee network. We assist our members to implement efficient practices and effective marketing around Australia. From site selection and store format to supplier relationships and retail management, every aspect of the business is given due consideration. We are excited to work with professionals and businesses with varying levels of experience. 

Standalone Investors

If you are an individual with professional experience and seeking to transition from a corporate role into working for yourself, you can benefit from our lean startup structure. Beds R Us is proud to have successful members in our group who started out as bold investors and are now running a profitable operation as part of an international group.

Existing Retailers in the Bedding Furniture space

A large part of the Beds R Us network consists of independent bedding retail outlets who came on board to rebrand as a well-loved national brand. Operating under our group umbrella will make you and your staff feel supported and part of something grand.

There are great benefits on offer such as higher margins and a rebate advertising structure to aid brand promotion. You will also have access to our extensive supplier network and can leverage those relationships to economise your operations.

Membership Benefits

Product Range

Customers want quality products. We provide this with efficient delivery and excellent after-sales service. As a member of the Beds R Us network, you will be in a leading position to deliver on that promise.

Our relationship with Sleepyhead; Australia’s largest manufacturer of mattresses, equips you with a diverse range of products. For over 80 years,  their commitment to research and development has produced ‘world first’ innovations. Sleepyhead’s brands, like Comfort For You, Pure Balance and Swisstek, give Beds R Us members the competitive edge.

Beds R Us members receive detailed product training and support for the Sleepyhead product range through our supplier network.  

Our support office advises on marketing and public relations for your local area. Members benefit from the collective experience of the network. We save you time and money.

The combination of merchandising, training and distribution are standout benefits of this opportunity, enabling you and your staff to offer customers the best product and experience.

Membership Benefits

Marketing

We are committed to the success of our members. We invest product rebates and brand fees into national and local area marketing activities.  Annually, there are over 12 marketing campaigns provided with assets for stores to use. We use national advertising budgets at least 6 times a year to reach consumers through digital advertising, broadcast video on demand and free-to-air television.

As a members network, everyone has a say. Our advertising committee develops local activities to support national campaigns. You have an opportunity to champion initiatives in your area and drive performance.

Content for local activations is available on the Beds R Us Members’ Site and is updated frequently. To ensure your store is found online we provide members with a dedicated landing page on the Beds R Us
website.

With over 75,000 visitors a month, we continually invest and improve our online footprint. In 2020 we improved the product tagging on our website to create a tool that focuses on customer needs and benefits to help them find the right mattress.

Being part of our network means that you will have all the tools necessary to build brand awareness and grow sales.

Best of all we are able to state that 100% of the mattresses on our website are Australian Made! Not many bedding retailers can say that.

Membership Benefits

Store Format

and Site Selection

Retail is evolving, and our members are innovating to meet customer needs and expectations. Our team will work with you to find a location, negotiate the lease and design the store. We advise you on your initial opening order and staff training. Our goal is to help you make the most of your location. We offer three different formats for inner city, shopping centres and home-maker-type locations:  

LARGE FORMAT

• over 600 sqm
• a large range and combination of furniture, beds and mattresses

TRADITIONAL

• up to 350 sqm
• an extensive range of beds and mattresses

SMALL FORMAT (SOMETIMES CLASSED AS A POP-UP)

• up to 120 sqm
• a select variety of beds and mattresses

Membership Benefits

Training

and Support

We believe that training and support are critical to the success of each member.

We want to you experience our brand and in-turn share that with your customers. When you become a member of the Beds R Us network, we include a tour of the Sleepyhead factory in Queensland where you get to learn all about the manufacturing process.

Ongoing training modules are developed to provide you with practical advice on:

• Product Knowledge
• Merchandising and Store Experience
• Marketing and Sales

The online Members Site, home to a variety of assets, procedures and training tools, gives you a constant reference on Beds R Us best practices. Our annual conference complements the day-to-day support from head office. The annual conference provides members with an opportunity to share experiences with peers. We talk about industry news, trends and what it all means to our business.